Steve is, and will always be, a supremely talented designer, and frankly, the UK offered little opportunities (as I mentioned, we had been the only UK sunglasses company designing our own ranges .
So he moved to the US and became head of design for Timex, before moving on to Nike as head of their product design – developing products such as their smart watches for instance. So now based in Portland, Oregon – and as he’d just moved on from Nike – he kindly asked me to do his new logo and brand identity.
I know that he was extremely happy with my solution. a seemingly simple work of typography but which is also applicable to almost anything.
This will, I hope, last him a lifetime as an identity.