logo design & corporate identity
Your brand is one of any company’s most valuable assets.
It’s vital to any organisation not just as the “face” of your company, which customers can and will identify with, but equally importantly it will provide a core beacon of identity internally to your staff and suppliers.
Get it right and you’ll know simply by sales. Get it wrong and the same applies.
A brand may be represented by a logo or image but “a brand” is also defined as to how your whole organisation presents itself to customers.
Your perception of a brand, and whether you then trust it – or not – will be influenced by the customer experience. If it’s a positive experience – they’ll trust your brand. Something that, for instance, Virgin, has achieved spectacularly well.
All companies need to consider their brand positioning on a regular basis. Think Coke or Budweiser. They don’t change their brand but they do constantly tweak their brand to progress them and keep them relevant in a fast changing world.
I provide a full “Brand Guardianship” service.
What does that mean?
It means that I can both create the whole corporate identity of a brand (which includes logo design, typographic systems and specifications, Colour management and application cross-platform, specifications for corporate literature and advertising systems as well as image and illustration specifications).
The key reason for the “Brand Guardianship” service is to ensure that your visual identity is completely consistent and this is absolutely vital in the creation of strong and long lasting brand identities.
Not only can I create these systems for you – which means they can be applied by any third party so long as they follow the guidelines I’d set out – but I can also very successfully “re-brand” i.e. take an existing company’s identity and re-fresh or update it to make it appropriate to the revised corporate direction or new/alternative markets that the company may want to position itself towards.
I design logos to last and corporate identities that are fully thought though and deliverable on all platforms and media – print and online; to correctly position your company, service or product precisely to both your current, and future target markets.
I call it Futureproofing your brand.
Below are a series of case studies of various brands that I’ve created, but represents only a selection of brands and logos I’ve created.
To see more please goto the logos page on the website for a more comprehensive portfolio.