Project Description

Background

Art of Scent is a candle and homeware private label range created for Zhongnam South Star (ZSS).

Zhongnam South Star (ZSS) is one of the top 5 Chinese candle and diffuser manufacturers (by US$ turnover), based in Guandong Province. For this I teamed with creative director, homeware and fragrance expert Ian Middleton from Brand Commander, with whom I’ve worked for over 20 years. Together we’ve been working with ZSS for about 6 years.

We started helping them with new ranges for Tesco, Walmart and ASDA as well as providing creative and account management services for their UK-based clients.

Over the years we’ve developed a strong symbiotic relationship – we’ve helped them grow their UK business by over 680% in the past 5 years.

13% of their $30m revenue comes from their domestic Asian market so in 2017 the factory tasked us to create its own brand: Art Of Scent. The brand is performing strongly, every year they bring up to 6 new ranges to market.

Art of Scent range overview.
Explore more with the individual links to each range

Art of Scent. Spring Summer 2018
Range 1: Refined Nobility

For each season (Spring / Summer & Autumn / Winter) we create and design ranges from scratch – our work is usually driven by a trend forecasting process that helps us deliver product on trend worldwide, along with packaging and design directions.

Each season we design create three new Art of Scent ranges, alongside our work for other clients.

Because we are working with long-term trends – most work is commissioned 2 years ahead of delivery – our expertise and deep knowledge of the market helps deliver new ranges and new lines that always perform beyond expectations.

Art of Scent. Spring Summer 2018
Range 2: Botanicals

For each season (Spring / Summer & Autumn / Winter) we create and design ranges from scratch – our work is usually driven by a trend forecasting process that helps us deliver product on trend worldwide, along with packaging and design directions.

Each season we design create three new Art of Scent ranges, alongside our work for other clients.

Because we are working with long-term trends – most work is commissioned 2 years ahead of delivery – our expertise and deep knowledge of the market helps deliver new ranges and new lines that always perform beyond expectations.

Art of Scent. Spring Summer 2018
Range 3: Minimalism

For each season (Spring / Summer & Autumn / Winter) we create and design ranges from scratch – our work is usually driven by a trend forecasting process that helps us deliver product on trend worldwide, along with packaging and design directions.

Each season we design create three new Art of Scent ranges, alongside our work for other clients.

Because we are working with long-term trends – most work is commissioned 2 years ahead of delivery – our expertise and deep knowledge of the market helps deliver new ranges and new lines that always perform beyond expectations.

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