As already mentioned – for each of the 3 “trends” – for each client, we design 2 options.
One is selected for production and sampling, the other, having not been selected, is available as an “off the shelf” fully designed and configured range which we’d be willing to amend and sell onto any manufacturers in the homeware (and or any other product area should you wish to apply the design to your product which we could do for you).
Your question as a manufacturer may therefore be: “why would I want to buy this range design when it didn’t go through to production?” The answer is:
The reason it wasn’t selected wasn’t because it didn’t fulfil the trend options, but that what is purchased by buyers will be dependant on their personal tastes and refections of the market area of the globe that sales would be generated, plus the sales channel/ client it would be sold through.
For instance, this range design would perhaps be better for Next but not Asda. It would probably do well in Japan but not as well in mainland China, etc. In fact, this range design would possibly be far better suited to the independent sector than to multiples.