In about 2011 I was commissioned by a then young, very energetic, entrepreneur of the name of Tom Lock, to design a brand and help him create what was to be his first offering into the UK food market. A range of Pork Scratchings to be called “Awfully Posh”.

I say the first offering as over the past decade and a bit more we’ve also delivered a range of Biltong, Olives, Nuts, Zero Carb snacks (see a separate post on those), have designed a crisps range and are currently working on another product option which I can’t discuss ATM.

Tom’s background is particularly interesting as he started out, if I remember rightly, working for Waitrose, and quickly convinced the buyers there to both let him loose to both create a brand, and then stocked it.

You can look up AP brands, as they are now called, and you will be seeing an “Awfully” lot more of them imminently in stores in 2020.