My solution was to take a very much now old-school approach to illustrating the simple propositions – but by keeping it all totally inline with the new corporate identity.
Solution: a form of illustration that perhaps a younger generation may not recognise – but one that is based in the early years of computers and their ability to form graphics. Essentially – this is again, a “Brutalist” approach to design – retro design whilst keeping it simple and upgrading it to the 21st C.
After-all, simplicity, particularly with advertising, is the key.
The image gallery displays both the copywriting / overviews as well as the details of the illustrations I created.