Dan Dendy is a British chef who came to me in 2007 (ish) with an idea he wanted to make into a reality.
Far in-front of the curve, he wanted to make a range of new crisps that would be Vegetarian and vegan, Gluten free and very very tasty.
Starting quite literally from his home kitchen, Dendy & Co Polenta crisps was born.
Dendy & Co: the brand
This was a from scratch brand and packaging creation.
I knew immediately that his market would be independent retailers and that the design and quality of the packaging would be the key to getting it off the shelves and into the baskets. It necessitated a distinctive and original brand design as well as something slightly different with the packaging presentation.