Following the success of The Cinnamon Club cookbook, Absolute Press asked me to get involved with another very exciting project. To design, art direct, produce & deliver a new cookbook: Cuisinier Gascon.
The chef, Pascal Aussignac had already got his Michelin star for this restaurant in Smithfield, London: Club Gascon and I was to work once more with my favourite food photographer: Jean Cazals.
The brief was, as always, go and chat to Pascal (and then obviously Jean) and come up with typographic, photographic & layout style and concepts. From there to art direct the photography, and design and produce the entire book to deliver the final to the printers, after which, of course, the publishing house took over with sales and promotions.